Tequila’s Turning Point: Rethinking the Surplus
Exploring what the surplus reveals about shifting demand and the rise of premium spirits.
Welcome back to Agave Talks! Whether you’re a longtime reader or a first-timer, I’m excited to have you join this conversation about all things Agave. This week, we’re diving deep into two topics that have generated a lot of buzz recently: the Financial Times article on Mexico’s “tequila lake” and the cultural trend of “Dry January.”
Many of you reached out to ask for my take on the Financial Times article, which raised concerns about a potential surplus of tequila and a slowdown in demand. I’ll break down the nuances of the story and share why I believe the real story is one of evolution, not crisis—especially for those of us who prioritize premium, additive-free spirits like La Leyenda Mezcal.
And since it’s January, we can’t ignore the conversation about Dry January. While the concept has its merits, I believe there’s a better way to approach mindful drinking—one that focuses on balance and sustainability rather than extremes.
So grab a glass of mezcal (preferably La Leyenda), and let’s get into it.
The 500 Million-Liter “Tequila Lake”: A Crisis or Evolution?
Last week, the Financial Times published a story about Mexico’s so-called “tequila lake,” reporting that over 500 million liters of tequila are sitting in inventory due to slowing demand. On the surface, this might sound like a crisis for the tequila industry, but the reality is much more nuanced.
Mass Production vs. Artisanal Craftsmanship
First, let’s talk about what kind of tequila we’re dealing with. The surplus isn’t evenly distributed across the market. The real challenge lies with mass-produced, additive-heavy brands—the ones you see lining supermarket shelves and backed by celebrity endorsements. These brands dominated the market for years, but now they’re losing steam as consumers become more informed and discerning.
Meanwhile, demand for high-quality, additive-free tequilas and Mezcals like La Leyenda Mezcal is surging. This isn’t just anecdotal; it’s reflected in the expansion efforts of premium producers who are building larger distilleries and aging facilities to meet the growing appetite for craft spirits.
Think of it like this: If fast-food chains report declining sales, does it mean people are eating less? No—it means they’re opting for healthier, more thoughtful choices like farm-to-table restaurants or cooking at home. The same trend applies here.
At La Leyenda Mezcal, we’re proud to be part of this movement toward authenticity and craftsmanship. Our mezcal isn’t just a drink—it’s a story in every bottle, celebrating the tradition and artistry of full-term agave.
> Ready to experience the legend for yourself? Order a bottle of La Leyenda Mezcal or a Sipping Experience Kit today. Use password "martini" for exclusive access:
The Rise of Consumer Education
A decade ago, most drinkers didn’t think twice about what went into their tequila. Today, the story is different. Thanks to the rise of social media, documentaries, and industry transparency, consumers are reading labels, asking questions, and seeking out brands that align with their values.
This rise in consumer education is reshaping the industry, driving demand for additive-free, artisanal spirits. At La Leyenda Mezcal, we’ve experienced this shift firsthand. Our customers aren’t just buying a bottle—they’re investing in a legacy of craftsmanship and quality.
Full-Term Agave: The Foundation of Quality
One of the cornerstones of La Leyenda Mezcal’s philosophy is full-term agave. Unlike mass-market producers who harvest agave early to cut costs, we let every plant reach full maturity. This patience pays off, resulting in richer flavors and a depth of character that simply can’t be replicated by shortcuts.
> Join our membership today to access exclusive small-batch releases, members-only events, and more:
The Case for Clean, Additive-Free Spirits
When it comes to clean drinking, La Leyenda Mezcal stands as a shining example of what’s possible when you prioritize quality over quantity. Here’s why additive-free, premium tequila and MEZCAL are not only delicious but also align with a balanced, health-conscious lifestyle:
Better Ethanol-to-Methanol Ratio
Mass-produced spirits often contain higher levels of methanol, which contributes to hangovers and other negative effects. La Leyenda Mezcal is crafted with care, ensuring a superior ethanol-to-methanol ratio that leads to a cleaner, more enjoyable drinking experience.
Slower Conversion to Acetaldehyde
The ethanol in alcohol metabolizes into acetaldehyde, a toxic compound linked to hangovers. Thanks to the purity of its full-term agave, La Leyenda Mezcal slows this process, giving your body more time to metabolize it safely.
No Additives, Just Authenticity
Many mass-produced brands rely on artificial sugars, flavors, and chemicals to enhance their spirits. La Leyenda Mezcal is proudly 100% additive-free, distilled with nothing but pure agave and tradition.
> Want to taste the difference? Order your bottle today and savor the clean, pure flavor of La Leyenda Mezcal:
Shop Now remember password “martini”
Why Dry January Isn’t the Only Answer
January often brings resolutions, and Dry January has become a popular trend. While the idea of taking a break after December’s indulgence makes sense, I believe there’s a better approach—one that’s rooted in balance rather than extremes.
At La Leyenda Mezcal, we advocate for thoughtful, sustainable changes to your lifestyle. Instead of cutting alcohol out entirely, why not focus on drinking responsibly and mindfully?
A Balanced Approach
Here’s how La Leyenda Mezcal fits into a balanced lifestyle:
Choose spirits crafted with care and integrity, like La Leyenda.
Savor each sip, appreciating the craftsmanship rather than drinking in excess.
Pair your mezcal with wholesome, nutritious meals and skip sugary mixers.
This isn’t about deprivation—it’s about making thoughtful choices that enhance your life.
Tariffs, Agave Prices, and the Future
The Financial Times article also raised concerns about falling agave prices and potential U.S. tariffs on tequila. Here’s our take:
Tariffs: While a 25% tariff would be challenging, it’s unlikely. Similar threats in the past didn’t materialize, and the deep economic ties between the U.S. and Mexican tequila producers make such measures impractical.
Agave Prices: Yes, agave prices have dropped significantly. But this is an opportunity for premium producers like La Leyenda Mezcal to continue delivering exceptional quality without compromise.
Join the Movement: Restore the Legend
At La Leyenda Mezcal, we’re committed to honoring tradition, preserving craftsmanship, and creating spirits that stand the test of time. When you buy a bottle of La Leyenda, you’re not just enjoying mezcal—you’re joining a movement to restore the legend of agave spirits.
> Buy a bottle, become a member, and share the story of La Leyenda Mezcal with your friends:
In Closing: A Toast to Tradition and Balance
As we navigate 2025, let’s raise our glasses to mindful enjoyment, meaningful connections, and celebrating the stories behind every bottle. Thank you for being part of this journey, and here’s to a year filled with tradition, balance, and legendary spirits.
Salud from MEXICO to the World!
Alejandro Sanchez
Founder, La Leyenda Mezcal
PS: Share this newsletter with your friends, and let’s grow this community of agave enthusiasts together.
